ping pong tokyo

Overview

A promotional flyer created as design practice for "Ping Pong Tokyo," a newly opening table tennis venue in Asakusa, targeting primarily men in their 20s and 30s.

Design Concept

Since the target audience is men in their 20s and 30s living in Tokyo, I aimed for a sophisticated, stylish atmosphere that would appeal to urban professionals, while ensuring the design would leave a strong first impression.

Color and Visual Strategy

To create a refined impression, I chose black as the base color and converted background photos to grayscale. To enhance visual impact, I drew inspiration from the red and blue of table tennis paddles, using brightened pink and light blue to create strong contrast against the black background.

However, using these two colors at full intensity would create an overpowering and monotonous impression, so I limited decorative elements to thin lines, while the main text "Table Tennis Venue in Asakusa" features a splatter effect with pink and light blue paint on a white base, strengthening impact while maintaining the sophisticated atmosphere.

Layout Expression

Following the logo design, I used upward-slanting lines and text throughout, expressing the dynamic energy of table tennis as a sport.

Note

*This is a mock project - the venue does not actually exist.